Today I wanted to share these 6 top influencer habits we can all do right now.
There are many niche’s within this role from parenting, money advice, travel, inspirational coaching, personnel training to fashion to name a few.
After just over two years of publishing my own creative content, I believe anyone can become a social influencer regardless of age, gender or experience.
Whether it is a side hustle or a full time job, it is becoming an increasingly popular role with endless possibilities.
It is a demanding career path to choose but it can be very rewarding financially. It can also allow you to meet so many other like minded people.
A massive 91% of businesses now use content creation. Clearly showing social media as a marketing strategy is very lucrative industry to be part of.
I began my creative content as a visual family diary which has grown organically.
And, despite my progression beginning on a slow burner, I now have stepped into the micro influencer territory.
I am still learning something new literally every week that goes by. And some valuable lessons I will be sharing with you.
So, to kick off with here’s my six top influencer habits we can all do right now
Read About Your Industry Every Week
Know your industry by staying up-to-date with any news, blogs or articles in order to understand your market fully and know what is currently trending.
You don’t have to spend hours reading in depth statistics, it can be as simple as scrolling through Instagram to see what trends you can spot.
If you know your industry, you will be in good stead when it comes to trends, styles, new buzz/key words and hash tags, popular content and who other like-minded creators are collaborating with.
Create And Post Often
Now, I have learnt the hard way, as I now know if I had stuck to posting often I would have at least six months worth of more published content.
It is crucial to Keep a constant flow of content as it is beneficial to you, by keeping up to date with your super important engagement and knowledge of your industry, but it is also keeps your algorithms in a healthy position to stay present on your followers feeds.
However, if you find yourself unavailable as life does bring other demands or maybe you get a bit of ‘writers block’ and need to have a few days off to refresh then that’s ok. Don’t force it, just politely inform your followers you are having a break for whatever reason and let them know you look forward in engaging again when you return.
Get To Know Your Audience
All the best content creators know their audience.
Taking the time to know what your audience wants, you can tailor your content to them, which in turn will increase your engagement and hopefully your income!
The key things to learn about your audience are:
All of these will help you create unique and worthwhile content that they are sure to enjoy.
Be Your Authentic Self
Showing your personality is important.
It’s all well and good having a beautiful feed but if you aren’t being yourself, people can tell.
I also recommend being present on different social media platforms and covering lots of different topics that are of interest to you.
By doing this, you are opening yourself up to lots of new and exciting opportunities.
It’s also a good idea to use the social media platforms that you personally enjoy to the full. This will organically help your audience get a true authentic impression about you.
I have personally enjoyed using mainly three social media platforms.
- Pinterest, which portrays my interests really easily.
- twitter, as it has naturally revealed my political views
- Instagram, this is where I really relate to other parents about our family lives ups and downs. It’s also a great place to share any new helpful products we have found useful.
I personally have never got on with Facebook for some reason and that’s ok.
I do publish on my FB account however, I encourage my audience to engage with me on my preferred platforms by reminding them how shit I actually am on FB!
Engage, Engage, Engage
A colossal 95 million photos are uploaded to Instagram every day, making for lots of opportunities to interact.
Re-posting, sharing and replying are all great ways to curate with other people’s content.
It is best to do this with accounts similar to yours or where you aspire yours to be. This way you are more likely to attract this kind of audience and related brands.
However, the rule for this one is: only do it when you have something valuable to add.
Understand Your Insights
Knowing your insights means you will know what works for you and your brand. Examples of this include: likes, comments, saves. All these can help you work out your engagement rate, which is just as important as your number of followers.
For example, say you receive 300 votes on an Instagram Story poll versus 30 comments on a grid post, then you know that your audience prefers to interact with your stories.
This is super helpful for the way you post your future content which will be more effective.
Dedication and authentic engagement together with what you post will help you not only gain a new audience, but keep your existing following.
All I have mentioned in this article are what I consider to be good influencer habits that we can all do right now. Follow these simple habits and whatever your niche is you will absolutely see some great results for all your creative efforts.
I look forward to writing more content on what I have learnt so far and sharing more creative content top tips with you.
As always I would love to hear your thoughts and valued experiences.
If you have any questions I will be happy to help.